Welch's© Sparkling Grape Juice

To promote Welch's sparkling grape juice during New Year's, Evite created a unique new product: the animated Evite invitation. With this exclusive first-to-market product, Welch's was able to generate incredible first-time interest from Evite users, who sent an average of 33,000 Welch’s animated invitations per week. As with all custom Evites, Welch's standard media was locked to their invitation, giving them significant brand presence in the New Years category.