Pernod Ricard© Cocktail Central

Cocktail Central is an online portal for Evite users to access one-of-a-kind drink recipes, tips and party tools exclusive to Pernod Ricard.

Inside Cocktail Central, it all starts with the Drink Calculator-an intuitive tool to help party hosts discover how much alcohol they'll need for their event. After choosing their favorite drinks, Cocktail Central automates shopping list and recipe creation, effectively taking the work out of party planning and providing hosts with a fun, interactive experience. High-visibility coupon and shopping list integration guarantees intent to purchase and changing RSVP status brings hosts back to Cocktail Central again and again in the weeks leading up to their event.

In addition to the Cocktail Central Web portal, we created custom-designed Evite invitations, host and guest tips, drink polls and interactive cocktail recipe modules to drive engagement within the Evite.com experience. Since their standard media is locked to their invitation pages, Evite users are presented with a cohesive brand experience owned entirely by Pernod Ricard.