Honda© CR-V Leap List

For the launch of the new Honda CR-V, Honda turned to Evite once again to increase brand awareness and showcase the "Leap List" Web portal, a compliment to the CR-V lifestyle.

To provide Honda with the visibility and engagement they required, Evite created a new category, "Personal Milestones," owned entirely by Honda CR-V. This category featured animated, upload-your-own photo and static Evite invitations as well as multiple host and guest tip modules, all custom designed to suit the CR-V brand. Honda CR-V had exclusive standard media rights to their category and invitations, creating a cohesive brand experience for Evite users.

As part of the campaign, Evite promoted the new category across Evite.com and Email newsletters, as well as Evite Facebook and Twitter accounts.

The results speak for themselves, with over 40,000 Honda CR-V invitations sent per week!