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About

From a small start in Boise, Idaho in 1999, Bodybuilding.com has grown to be the most visited fitness content site in the world, as well as the #1 sports nutrition e-retailer. We help visitors reach their health, fitness and appearance goals through a combination of information, motivation and supplementation. At the heart of our business is incredible fitness content curated by health professionals as well as over 4 million loyal community members.

4.7 million monthly unique visitors
18 minutes per visitor per month
4+ million forum members

Every day, more than 250,000 active consumers visit our site to learn how best to pursue their personal fitness goals, to find the motivation to continue their regimen, and to purchase the supplements and supplies to make their work-outs work for them. Our mix of education, community, and easy-purchasing creates a highly-engaged audience who have already cumulatively placed over 5,000,000 orders!

Headquarters: Boise, Idaho
Founded: 1999
www.bodybuilding.com

*Source: comScore Media Metrix & Plan Metrix, January 2012

Showcase

Audience

Audience Profile:
  • Young: 18-24 (27%)
  • 25-34 (29%)
  • Single (132 Index)
  • Educated: College Graduate (108 Index) Finished Grad School (122 Index)
  • Affluent: HHI $75K+ (125 Index) HHI $100k+ (118 Index)
Vertical Profile:
  • Auto
  • Electronics
  • Gaming
  • Finance
  • Mobile

Ad Specifications

Skyscraper
Dimensions:
160x600
Lead Time:
1-3 Days Standard
Ad Type:
Standard
Max File Size (GIF/JPG):
30K
Flash Version Min:
7
3rd Party Tags Accepted:
N/A
Approved 3rd party and/or Rich Media Vendors:
N/A
Leaderboard
Dimensions:
728x90
Lead Time:
1-3 days Standard
Ad Type:
Standard, Rich Media
Max File Size (GIF/JPG):
30K
Flash Version Min:
7
3rd Party Tags Accepted:
N/A
Approved 3rd party and/or Rich Media Vendors:
N/A