About
The Backcountry.com family of sites comprises the largest online specialty outdoor retailer, focusing on premium gear for serious outdoor-lovers. With over 50,000 products and 250 of the biggest brands in the outdoor, action sports, road bike, andmountain bike industries, we’re engaged with a core, targeted, endemic group of customers, which we aim to stun with our service, expertise, and guidance.
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Over 50,000 Products
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Over 250 Brands
Because passions vary, our portfolio of sites caters to every type of outdoor athlete, providing curated shopping experiences through different sales channels for big-budget premium buyers, value-seekers, and deal hunters.
Our deep, diverse selection, extensive gear knowledge, and world-class service make us the bridge between dreaming about the outdoors and being there. You’re never far from the Backcountry.
Headquarters: Park City, Utah
Founded: 1996
Showcase
Audience
Audience Profile:
- Single, male / Avg age 39 yrs old
- Income: $75K+
- College-educated
- Drives an SUV
- Adventure traveler
- Tech Savvy
- Adventure traveler
- Deal hunter
Vertical Profile:
- Auto
- Consumer Electronics
- Home/Finance
- Travel
Ad Specifications
Medium Rectangle
- Dimensions:
- 300x250
- Lead Time:
- 1-3 Days Standard
- Ad Type:
- Standard, Rich Media
- Max File Size (GIF/JPG):
- 30K
- Flash Version Min:
- 7
- 3rd Party Tags Accepted:
- Yes
- Approved 3rd party and/or Rich Media Vendors:
- MediaMind, Pointroll, Eyewonder, Dart, Atlas, Unicast, Mediaplex (all ads subject to testing/approval)
Leaderboard
- Dimensions:
- 728x90
- Lead Time:
- 1-3 Days Standard
- Ad Type:
- Standard, Rich Media
- Max File Size (GIF/JPG):
- 30K
- Flash Version Min:
- 7
- 3rd Party Tags Accepted:
- Yes
- Approved 3rd party and/or Rich Media Vendors:
- MediaMind, Pointroll, Eyewonder, Dart, Atlas, Unicast, Mediaplex (all ads subject to testing/approval)