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About

The Backcountry.com family of sites comprises the largest online specialty outdoor retailer, focusing on premium gear for serious outdoor-lovers. With over 50,000 products and 250 of the biggest brands in the outdoor, action sports, road bike, andmountain bike industries, we’re engaged with a core, targeted, endemic group of customers, which we aim to stun with our service, expertise, and guidance.

Over 50,000 Products
Over 250 Brands

Because passions vary, our portfolio of sites caters to every type of outdoor athlete, providing curated shopping experiences through different sales channels for big-budget premium buyers, value-seekers, and deal hunters.

Our deep, diverse selection, extensive gear knowledge, and world-class service make us the bridge between dreaming about the outdoors and being there. You’re never far from the Backcountry.

Headquarters: Park City, Utah
Founded: 1996

*Source: comScore Media Metrix & Plan Metrix, December 2011

Showcase

Audience

Audience Profile:
  • Single, male / Avg age 39 yrs old
  • Income: $75K+
  • College-educated
  • Drives an SUV
  • Adventure traveler
  • Tech Savvy
  • Adventure traveler
  • Deal hunter
Vertical Profile:
  • Auto
  • Consumer Electronics
  • Home/Finance
  • Travel

Ad Specifications

Medium Rectangle
Dimensions:
300x250
Lead Time:
1-3 Days Standard
Ad Type:
Standard, Rich Media
Max File Size (GIF/JPG):
30K
Flash Version Min:
7
3rd Party Tags Accepted:
Yes
Approved 3rd party and/or Rich Media Vendors:
MediaMind, Pointroll, Eyewonder, Dart, Atlas, Unicast, Mediaplex (all ads subject to testing/approval)
Leaderboard
Dimensions:
728x90
Lead Time:
1-3 Days Standard
Ad Type:
Standard, Rich Media
Max File Size (GIF/JPG):
30K
Flash Version Min:
7
3rd Party Tags Accepted:
Yes
Approved 3rd party and/or Rich Media Vendors:
MediaMind, Pointroll, Eyewonder, Dart, Atlas, Unicast, Mediaplex (all ads subject to testing/approval)